Proceedings of the 4th International Symposium on Social Science (ISSS 2018)

Research on Precision Strategy of Airline Customers under the Internet Environment

Authors
Yantao Wang, Liang Zhang
Corresponding Author
Yantao Wang
Available Online May 2018.
DOI
10.2991/isss-18.2018.24How to use a DOI?
Keywords
precision strategy, airline.
Abstract

This paper analyses the market environment of airlines' development, the SWOT analysis method is used to analyze the airlines' advantage, disadvantages, opportunities, threats, the development SWOT analysis diagram is constructed, the precision strategies of airline customers under the Internet environment are proposed, it provides the basis and references for the accurate positioning of the airlines' Internet network marketing, which is conducive to improve the economic benefits of the airlines.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th International Symposium on Social Science (ISSS 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2018
ISBN
10.2991/isss-18.2018.24
ISSN
2352-5398
DOI
10.2991/isss-18.2018.24How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yantao Wang
AU  - Liang Zhang
PY  - 2018/05
DA  - 2018/05
TI  - Research on Precision Strategy of Airline Customers under the Internet Environment
BT  - Proceedings of the 4th International Symposium on Social Science (ISSS 2018)
PB  - Atlantis Press
SP  - 116
EP  - 120
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-18.2018.24
DO  - 10.2991/isss-18.2018.24
ID  - Wang2018/05
ER  -