Application of Euphemism in Business Letters Teaching Based on Politeness Principle
- DOI
- 10.2991/isss-18.2018.77How to use a DOI?
- Keywords
- politeness principle; business letter; euphemism; application Introduction
- Abstract
Business letter, as an important media for business people to convey information and exchange ideas, has been extensively applied in the field of international trade and has become an indispensable part of its daily work. The proper use of euphemism, which is an important feature of business letters, can help to achieve effective communication and promote the smooth development of business activities to the greatest degree. This paper aims to study the euphemistic expressions in business letters based on the politeness principle, and then to master the uses of euphemism in business letters based on politeness principle correctly. First, it introduces the politeness principle; then it describes the basic concepts of business letter and euphemism in detail; at last, it analyzes and concludes the linguistic features of euphemisms in business letters from lexical, syntactic and grammatical aspects through examples. By the theoretical introduction and the illustrative analysis, this essay deals with the uses of euphemism in business letters based on politeness principle. The author does hope this essay could contribute to readers’ business letter writing
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Miao Wang PY - 2018/05 DA - 2018/05 TI - Application of Euphemism in Business Letters Teaching Based on Politeness Principle BT - Proceedings of the 4th International Symposium on Social Science (ISSS 2018) PB - Atlantis Press SP - 372 EP - 375 SN - 2352-5398 UR - https://doi.org/10.2991/isss-18.2018.77 DO - 10.2991/isss-18.2018.77 ID - Wang2018/05 ER -