Proceedings of the 2015 International Conference on Industrial Technology and Management Science

A Novel Method of Identifying Influential Users on Social Network

Authors
Jingchi Jiang, Wenchong Bi, Chengqi Yi, Yuanyuan Bao, Yibo Xue
Corresponding Author
Jingchi Jiang
Available Online November 2015.
DOI
https://doi.org/10.2991/itms-15.2015.173How to use a DOI?
Keywords
Social network; Influential nodes; Structural holes
Abstract
Identifying the influential users on social network is a critical problem for advertising, promotion, public opinion analysis and network security. A few empirical studies have verified that some users could lead to wider spreading and promote the information diffusion prominently. However, the existing studies limited by a single layer analysis for information diffusion, there is still lack of a multifaceted analysis method for identifying influential nodes. In this paper, we propose a novel method for identifying the influential users in the topology of information diffusion, which contains a three-tier analytical mechanism: information-level analysis, relationship-level analysis and community-level analysis. This three-tier analytical mechanism can upgrade information-level to relationship-level, and finally identifying the influential nodes in relationship-level. The experiments on Sina Weibo demonstrate that 0.3% of users who span structural holes control 28% of the information diffusion in each event and can cause the secondary-wave of information diffusion. When the information diffuses to users with higher pagerank, more users will participate in the information diffusion.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2015 International Conference on Industrial Technology and Management Science
Part of series
Advances in Computer Science Research
Publication Date
November 2015
ISBN
978-94-6252-123-0
ISSN
2352-538X
DOI
https://doi.org/10.2991/itms-15.2015.173How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jingchi Jiang
AU  - Wenchong Bi
AU  - Chengqi Yi
AU  - Yuanyuan Bao
AU  - Yibo Xue
PY  - 2015/11
DA  - 2015/11
TI  - A Novel Method of Identifying Influential Users on Social Network
BT  - 2015 International Conference on Industrial Technology and Management Science
PB  - Atlantis Press
SN  - 2352-538X
UR  - https://doi.org/10.2991/itms-15.2015.173
DO  - https://doi.org/10.2991/itms-15.2015.173
ID  - Jiang2015/11
ER  -