The Micro-Blog Marketing Application Research in Taobao Shop
Chunpeng Li, Danjing Lin
Available Online August 2013.
- https://doi.org/10.2991/iwcss-13.2013.43How to use a DOI?
- micro-blog marketing; Taobao shop; micro-blog; Taobao business
- Since 2010, the micro-blog as a new interactive platform is being more and more people of all ages. Many Taobao businesses use microblogging marketing to interact with consumers, promote their Taobao shop, selling their Taobao commodity. This paper describes the definition and a characteristic of microblogging marketing, analyzed and compared to other marketing model, and summarizes the important points value of micro-blog marketing Taobao shop. At the same time, combined with today's domestic micro-blog marketing application Taobao shop, analyze the current situation of the Taobao shop micro-blog marketing some problems, such as lack of professional bloggers, micro-blog content is boring, lack of target customers attention in and put forward corresponding recommendations, feasibility and constructive frame of reference Taobao business use micro-blog marketing decisions.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Chunpeng Li AU - Danjing Lin PY - 2013/08 DA - 2013/08 TI - The Micro-Blog Marketing Application Research in Taobao Shop BT - Proceedings of the 2013 International Workshop on Computer Science in Sports PB - Atlantis Press SP - 155 EP - 158 SN - 1951-6851 UR - https://doi.org/10.2991/iwcss-13.2013.43 DO - https://doi.org/10.2991/iwcss-13.2013.43 ID - Li2013/08 ER -