Proceedings of the 2013 International Workshop on Computer Science in Sports

The Micro-Blog Marketing Application Research in Taobao Shop

Authors
Chunpeng Li, Danjing Lin
Corresponding Author
Chunpeng Li
Available Online August 2013.
DOI
https://doi.org/10.2991/iwcss-13.2013.43How to use a DOI?
Keywords
micro-blog marketing; Taobao shop; micro-blog; Taobao business
Abstract
Since 2010, the micro-blog as a new interactive platform is being more and more people of all ages. Many Taobao businesses use microblogging marketing to interact with consumers, promote their Taobao shop, selling their Taobao commodity. This paper describes the definition and a characteristic of microblogging marketing, analyzed and compared to other marketing model, and summarizes the important points value of micro-blog marketing Taobao shop. At the same time, combined with today's domestic micro-blog marketing application Taobao shop, analyze the current situation of the Taobao shop micro-blog marketing some problems, such as lack of professional bloggers, micro-blog content is boring, lack of target customers attention in and put forward corresponding recommendations, feasibility and constructive frame of reference Taobao business use micro-blog marketing decisions.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Volume Title
Proceedings of the 2013 International Workshop on Computer Science in Sports
Series
Advances in Intelligent Systems Research
Publication Date
August 2013
ISBN
978-90786-77-83-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/iwcss-13.2013.43How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Chunpeng Li
AU  - Danjing Lin
PY  - 2013/08
DA  - 2013/08
TI  - The Micro-Blog Marketing Application Research in Taobao Shop
BT  - Proceedings of the 2013 International Workshop on Computer Science in Sports
PB  - Atlantis Press
SP  - 155
EP  - 158
SN  - 1951-6851
UR  - https://doi.org/10.2991/iwcss-13.2013.43
DO  - https://doi.org/10.2991/iwcss-13.2013.43
ID  - Li2013/08
ER  -