Quanzhou Agricultural E-Commerce Platform Based on O2O Modes

DOI

10.2991/iwcss-13.2013.47How to use a DOI?

Keywords

O2O; agricultural products; e-commerce platform

Abstract

The agricultural O2O core business model is agricultural products manufacturing enterprises through the use of modern computer IT and e-commerce technology for partners. It can provide a convenient business collaboration e-commerce platform to complete complex business collaboration. So that the upstream raw material supply providers can more closely with the core enterprise product development and production. Thus resources can be used as the core enterprise partners, a number of scattered around the core business in the formation of the strong alliances body. It can reach the competitiveness effect of 1 +1 +1> 3. Based on the O2O mode of Quanzhou agricultural e-commerce platform, we can promote the traditional agricultural production and marketing enterprises. In the face of traditional marketing channels gradually shrinking from the line went online; gradually expansion of the end-customer demand from online went to the line. Through the integration of online and offline, to enhance the efficiency of supply chain collaboration, create new business opportunities in the new business model.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wenchang Hong
PY  - 2013/08
DA  - 2013/08
TI  - Quanzhou Agricultural E-Commerce Platform Based on O2O Modes
BT  - Proceedings of the 2013 International Workshop on Computer Science in Sports
PB  - Atlantis Press
SP  - 173
EP  - 176
SN  - 1951-6851
UR  - https://doi.org/10.2991/iwcss-13.2013.47
DO  - 10.2991/iwcss-13.2013.47
ID  - Hong2013/08
ER  -