Tendency Message Implementation of Competitive Identity Nation Branding: Wonderful Indonesia
- DOI
- 10.2991/assehr.k.200818.055How to use a DOI?
- Keywords
- Nation Branding, Hexagon Elements of Competitive Identity, Wonderful Indonesia
- Abstract
Since 2010, Indonesia has announced a nation brand: Wonderful Indonesia which was declared by the Ministry of Tourism as a tourism branding nation in Indonesia. This research takes the Ministry of Tourism and Creative Economy on Instagram @parekraf which has published information to the public as a form of publication of nation branding: Wonderful Indonesia. In the process, this research uses quantitative research methods of content analysis. This research was conducted in September-November 2019 which showed a valid agreement among coders and analysis results where the largest percentage was in the caption and image analysis unit namely the element of tourism promotion (tourism promotion) where the caption was 61.4% and the figure was 57%. The element that has the lowest percentage is exporting brands at 0% in each unit of analysis. The other elements are society by 3.5% in the caption and 8.7% in the image, culture 0% in the caption and 7% in the image, investment 29% in the caption and 22% in the image, and policy on a caption of 3.5% in each unit of analysis. Research suggests that the percentage of culture (exporting culture) and exporting brands should be stronger because it is a important element in representing nation branding.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Novin Farid Styo Wibowo AU - Yanaita Febrita PY - 2020 DA - 2020/08/19 TI - Tendency Message Implementation of Competitive Identity Nation Branding: Wonderful Indonesia BT - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020) PB - Atlantis Press SP - 237 EP - 239 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200818.055 DO - 10.2991/assehr.k.200818.055 ID - Wibowo2020 ER -