The Role of Hospital Public Relations in 4.0 Era

DOI

10.2991/assehr.k.200818.054How to use a DOI?

Keywords

Role, Public Relations, Hospital

Abstract

This article discusses mainly about how the role of hospital public relations, especially in the 4.0 era. The study focused on public relations from several hospitals in Yogyakarta namely PKU Yogyakarta Hospital, PKU Gamping Hospital and Wates Regional Hospital. From this research it is known that public relations in the 4.0 era played a different role between one hospital and another. The role of hospital public relations in general is still dominated by work as a communication technician. Technical activities as public relations include making and sending various press releases to the media, attending and documenting various events, managing websites, and creating graphic designs for social media as well as hospital publications. The role of hospital public relations in managerial aspects of communication in the form of roles as expert prescriber, problem solver as well as communication facilitator appears to be very limited.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nadia Wasta Utami
AU  - Rifka Alifiana
PY  - 2020
DA  - 2020/08/19
TI  - The Role of Hospital Public Relations in 4.0 Era
BT  - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
PB  - Atlantis Press
SP  - 234
EP  - 236
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200818.054
DO  - 10.2991/assehr.k.200818.054
ID  - Utami2020
ER  -