Mager (Lazy-Ass) as New Culture in the Society 5.0 Era (Semiotic Analysis by Charles Pierce in the Grab Food Ad “Laper Di Kantor” Version)
- DOI
- 10.2991/assehr.k.200818.011How to use a DOI?
- Keywords
- Society 5.0, Mager, Semiotic Analysis
- Abstract
The article discusses the development of information technology and telecommunications fast-moving. This technological acceleration has an impact on world civilization which has entered the era of the society 5.0. The creation of an online application service makes it easy for humans to run all their activities. Various kinds of conveniences offered by online applications increasingly spoil the community with a lifestyle of mager (lazy to move). This picture of this phenomenon is seen in the Grab Food Advertisement “Laper Di Kantor” version. The research method used in this article is descriptive qualitative with Charles Pierce’s semiotic approach. The results of this study is thet technology was created by considering aspects of mutualism. But in the reality it is not as significant as expected. One of them is the Grab application with Grab Food services creating a mager or lazy culture.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ari Susanti PY - 2020 DA - 2020/08/19 TI - Mager (Lazy-Ass) as New Culture in the Society 5.0 Era (Semiotic Analysis by Charles Pierce in the Grab Food Ad “Laper Di Kantor” Version) BT - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020) PB - Atlantis Press SP - 48 EP - 52 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200818.011 DO - 10.2991/assehr.k.200818.011 ID - Susanti2020 ER -