Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)

The Effectiveness of Therapeutic Communication Through the Mobile Alodocter Application on Customer Engagement

Authors
Rizki Cipta Satriakikiciptasatria@student.telkomuniversity.ac.id
Digital Public Relations, Telkom University, Bandung, Indonesia
Martha Tri Lestari*, marthadjamil@telkomuniversity.ac.id
Digital Public Relations, Telkom University, Bandung, Indonesia
Corresponding Author
Available Online 29 November 2021.
DOI
https://doi.org/10.2991/assehr.k.211121.004How to use a DOI?
Keywords
Therapeutic Communication; Customer Engagement; Alodokter application
Abstract

This study aims to determine the effectiveness of how effective therapeutic communication is with customer engagement through the Alodokter application. This study uses independent variables or therapeutic communication, namely listening, open-ended questions, repeating, providing information, and concluding. The dependent variable or customer engagement is enthusiasm, attention, absorption, interaction, and identification. This study using a quantitative approach with a descriptive research type. The population in this study was 100 respondents with a random sampling technique. The data analysis technique used is hypothesis testing, hypothesis testing is done by t-test, t value (5,654)> t table (1.984) so that H0 is rejected and H1 is accepted, meaning that the communication variable (X) affects the customer engagement variable (Y). The coefficient of determination (r) is 28.94%, which means that there is communication effectiveness through the Alodokter mobile application on customer engagement, but it is not large, only 28.94%, and the remaining 71.6% is influenced by other variables in the form of customer involvement. The correlation efficiency value is 0.538, which means that therapeutic communication through the Alodokter mobile application has a positive and significant but low relationship to customer engagement.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2021
ISBN
978-94-6239-460-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211121.004How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Rizki Cipta Satria
AU  - Martha Tri Lestari
PY  - 2021
DA  - 2021/11/29
TI  - The Effectiveness of Therapeutic Communication Through the Mobile Alodocter Application on Customer Engagement
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 16
EP  - 18
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.004
DO  - https://doi.org/10.2991/assehr.k.211121.004
ID  - Satria2021
ER  -