Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)

Analysis of the Diversity of Learning Media for Cocoa Farmers in an Effort to Increase Economic Productivity in the COVID-19 Pandemic Era in South Sulawesi

Authors
Tuti Bahfiarti*, tutibahfiarti@unhas.ac.id
Department of Communication Science, Universitas Hasanuddin, Makassar, Indonesia
Ariantoarianto@unhas.ac.id
Department of Communication Science, Universitas Hasanuddin, Makassar, Indonesia
Andi Alimuddin Undeandialimuddin62@gmail.com
Department of Communication Science, Universitas Hasanuddin, Makassar, Indonesia
Corresponding Author
Available Online 29 November 2021.
DOI
https://doi.org/10.2991/assehr.k.211121.005How to use a DOI?
Keywords
Diversity of Learning Media; Impact of Media; Cocoa Farmers; Economic Productivity; South Sulawesi
Abstract

Cocoa is the leading product in the Sulawesi Corridor. In the era of the COVID-19 pandemic, cocoa farmers are still trying to maintain and increase the productivity of their cocoa plants. Cocoa farmers maximize learning media to develop themselves and their groups. The focus of learning is how to plant, maintain, pests and diseases of cocoa plants, information on fluctuations in local, national and international cocoa prices. The research problem is the diversity of media and exposure to learning media for cocoa farmers, both individually and in groups. The goal is to increase the knowledge of cocoa farmers independently so that they can survive during the COVID-19 pandemic. The aim is to increase the knowledge and motivation of cocoa farmers through the use of learning media as an effort to sustain cocoa production. The research method uses descriptive quantitative research type. Quantitative analysis focuses on analyzing the diversity of instructional media and its impact on cocoa farmers. The research subjects were 55 respondents from members of the cocoa farmer groups who were selected based on saturated samples. Data were collected through questionnaires on farmer groups who were the target of exposure to the diversity of instructional media in cocoa farming centers.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2021
ISBN
978-94-6239-460-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211121.005How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Tuti Bahfiarti
AU  - Arianto
AU  - Andi Alimuddin Unde
PY  - 2021
DA  - 2021/11/29
TI  - Analysis of the Diversity of Learning Media for Cocoa Farmers in an Effort to Increase Economic Productivity in the COVID-19 Pandemic Era in South Sulawesi
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 19
EP  - 22
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.005
DO  - https://doi.org/10.2991/assehr.k.211121.005
ID  - Bahfiarti2021
ER  -