Online Communications in Medical Mobile Application: Customer Complaint’s Assertiveness During Covid-19 Pandemic
- https://doi.org/10.2991/assehr.k.211121.012How to use a DOI?
- assertive communication; online communications; customer complaint behavior; mobile applications
Digital technology has made things easier for people during the pandemic especially for accessing health services. They can consult with a doctor, order medication, and make appointments for laboratory examinations via the application. This research aims to understand the assertiveness of medical mobile application users by analyzing these concepts: Computer-Mediated Communication (CMC), Consumer Complaint Behavior and Communication Assertiveness. This is descriptive quantitative research with content analysis methods. It aimed at describing the complaints of mobile application users. The population is customers of medical mobile applications who give 1-star rating of Halodoc, Alodokter, Mobile JKN dan eHac Indonesia application in the past 6 months. From the findings it was noted that there is still a room for improvement for medical mobile application providers. It is important to train customers to communicate more assertively so that the company could get better insights of what to do to improve their service in future.
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Kussusanti AU - Ruvira Arindita AU - Gayatri Atmadi AU - Nursalsa Arifah PY - 2021 DA - 2021/11/29 TI - Online Communications in Medical Mobile Application: Customer Complaint’s Assertiveness During Covid-19 Pandemic BT - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021) PB - Atlantis Press SP - 46 EP - 51 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211121.012 DO - https://doi.org/10.2991/assehr.k.211121.012 ID - 2021 ER -