Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)

Klinik Kopi’s Digital Narratives to Maintain Digital Marketing Communication During Covid-19 Pandemic

Authors
Ayu Amaliaami.khavid@umy.ac.id
Communication Science Department, Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia
Erwan Sudiwijayaerwansudiwijaya@umy.ac.id
Communication Science Department, Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia
Bagas Prawira Indrajatibagaspi@rocketmail.com
Communication Science Department, Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia
Corresponding Author
Available Online 29 November 2021.
DOI
https://doi.org/10.2991/assehr.k.211121.013How to use a DOI?
Keywords
Digital narratives; digital marketing communication; Klinik Kopi; Covid-19 pandemic
Abstract

Website and visual-based-social media has developed a while ago, nowadays, website and social media adopts series of new practicality, together, website and visual-based-social media could perform as educational media to promote social cause, thus, perform as educational media to promote coffee culture, highlighting coffee cultivation across Nusantara done by coffee farmers, as well as presenting farm-to-cup approach to the public, known as coffee drinkers. Further, this study unveils a collaborative procedure through integrated application of website and visual-based-social-media to prompts content curation method done by ‘Klinik Kopi’, especially during the Covid-19 pandemic, maintaining coffee culture promotion by implementing digital narratives approach in context of digital marketing communication in Indonesia. This research’s objective to gather sense of content integration to support digital marketing communication for coffee culture, especially Indonesia’s coffee culture, during the Covid-19 pandemic, done by Klinik Kopi.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2021
ISBN
978-94-6239-460-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211121.013How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ayu Amalia
AU  - Erwan Sudiwijaya
AU  - Bagas Prawira Indrajati
PY  - 2021
DA  - 2021/11/29
TI  - Klinik Kopi’s Digital Narratives to Maintain Digital Marketing Communication During Covid-19 Pandemic
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 52
EP  - 56
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.013
DO  - https://doi.org/10.2991/assehr.k.211121.013
ID  - Amalia2021
ER  -