Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)

Hybrid Communication for Sustaining Health Social Enterprises During Covid-19 Pandemic

Authors
Mohamad Ghozali Moenawar*, ghozali@uai.ac.id
Dept. of Communication Science, Universitas Al-Azhar Indonesia, Jakarta, Indonesia
Muchammad Nasuchamuchammad.nasucha@uai.ac.id
Dept. of Communication Science, Universitas Al-Azhar Indonesia, Jakarta, Indonesia
Alma Mandjusrialma.mandjusri@uai.ac.id
Dept. of Communication Science, Universitas Al-Azhar Indonesia, Jakarta, Indonesia
Corresponding Author
Mohamad Ghozali Moenawarghozali@uai.ac.id
Available Online 29 November 2021.
DOI
https://doi.org/10.2991/assehr.k.211121.014How to use a DOI?
Keywords
communication; health social enterprise; covid-19 pandemic
Abstract

The global pandemic encourage inventor and scientists to find the solution to overcome the problems. Hybrid is not the new term, nevertheless this topic always interesting and significant to be discovered and explored particularly in our today circumstance, amidst pandemic covid-19. The exploratory qualitative method used for answering the research problems: How the hybrid approach is applied in communication practices by the organizations that concerned with entrepreneurial activities in the health and humanitarian sector. By exploring various relevant literatures or documents represent the use of a hybrid communication approach by the institutions. This study contributes to the communication process by bringing benefits in the face of problems that arise during a pandemic, by maintaining the sustainability of health social entrepreneurship in a new perspective, to fit the flexibility and agility during pandemic by proposing the use of hybrid approach to improve connectivity, information exchange, knowledge sharing and social entrepreneurship working relationship harmonization in health.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2021
ISBN
978-94-6239-460-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211121.014How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Mohamad Ghozali Moenawar
AU  - Muchammad Nasucha
AU  - Alma Mandjusri
PY  - 2021
DA  - 2021/11/29
TI  - Hybrid Communication for Sustaining Health Social Enterprises During Covid-19 Pandemic
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 57
EP  - 61
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.014
DO  - https://doi.org/10.2991/assehr.k.211121.014
ID  - Moenawar2021
ER  -