Digitalization of Sports Event During Pandemic Covid-19 Era
- https://doi.org/10.2991/assehr.k.211121.038How to use a DOI?
- digitalization; sports-event; media-event; sport media complex
Sporting events during the pandemic Covid-19 era face quite a challenge. Various sporting events are held mostly in virtual, but some are held on a limited. Through various digital platforms, sports events can survive the Covid-19 pandemic era. the Digitalization of sporting events has become a new phenomenon in recent times. Sports events in the digital space have become part of the study of media events that are no longer celebration but also Contest, in this case between producers and consumers. Through a study of the complexity of sports media from Sut Jhally, this study found that the Digitalization of sports events through the Borobudur Marathon event is a form of sports media complexity. with the conclusion that the complexity of this sports media through digitization is another form of sports commercialization that changes the meaning of the sport itself.
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Meistra Budiasa AU - Heddy Shri Ahimsa Putra AU - Sugeng Bayu Wahono PY - 2021 DA - 2021/11/29 TI - Digitalization of Sports Event During Pandemic Covid-19 Era BT - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021) PB - Atlantis Press SP - 165 EP - 168 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211121.038 DO - https://doi.org/10.2991/assehr.k.211121.038 ID - Budiasa2021 ER -