Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)

Digitalization of Sports Event During Pandemic Covid-19 Era

Authors
Meistra Budiasa*, meistra@gmail.com
Media And Cultural Studies, Universitas Gadjah Mada, Yogyakarta, Indonesia, Department of Communication, Universitas Bung Karno, Jakarta, Indonesia
Heddy Shri Ahimsa Putraheddy.shri@ugm.ac.id
Department of Anthropology, Universitas Gadjah Mada, Yogyakarta, Indonesia
Sugeng Bayu Wahonobayu_wahyono@yahoo.com
Department of Education Technology, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia
Corresponding Author
Meistra Budiasameistra@gmail.com
Available Online 29 November 2021.
DOI
https://doi.org/10.2991/assehr.k.211121.038How to use a DOI?
Keywords
digitalization; sports-event; media-event; sport media complex
Abstract

Sporting events during the pandemic Covid-19 era face quite a challenge. Various sporting events are held mostly in virtual, but some are held on a limited. Through various digital platforms, sports events can survive the Covid-19 pandemic era. the Digitalization of sporting events has become a new phenomenon in recent times. Sports events in the digital space have become part of the study of media events that are no longer celebration but also Contest, in this case between producers and consumers. Through a study of the complexity of sports media from Sut Jhally, this study found that the Digitalization of sports events through the Borobudur Marathon event is a form of sports media complexity. with the conclusion that the complexity of this sports media through digitization is another form of sports commercialization that changes the meaning of the sport itself.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2021
ISBN
978-94-6239-460-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211121.038How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Meistra Budiasa
AU  - Heddy Shri Ahimsa Putra
AU  - Sugeng Bayu Wahono
PY  - 2021
DA  - 2021/11/29
TI  - Digitalization of Sports Event During Pandemic Covid-19 Era
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 165
EP  - 168
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.038
DO  - https://doi.org/10.2991/assehr.k.211121.038
ID  - Budiasa2021
ER  -