Public Perception of Public Relations Campaign of PT. MRT Jakarta in Increasing Self Awareness from COVID-19 Spreading Risk

DOI

10.2991/assehr.k.211121.037How to use a DOI?

Keywords

PR Campaign; Self-Awareness; COVID-19; PT. MRT Jakarta

Abstract

The never-after Covid-19 pandemic makes every sector more innovating and working more optimally in carrying out its duties. Each company’s PR team campaigns and runs programs to attract public sympathy. Pt. MRT Jakarta has been publishing through digital media and conducting pr campaigns directly to increase public awareness. Some of the campaigns that have been conducted, namely #JAKARTABANGKIT, #dirumahaja, #MRTbersamaJKT, and #paketsehatdirumah. This article aims to see how much influence the PR campaign launched by PT. MRT Jakarta in increasing self-awareness of the risk of spreading Covid-19 through public perception. This study uses qualitative approaches and constructivist thinking frameworks. Data collection is done through interview sessions, then descriptively analyzed so that research objectives can be achieved to the maximum. Through this scientific article it can be concluded that pt PR campaign. Mrt Jakarta influences public perception in increasing self-awareness of the risk of spreading Covid-19.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Juan Malik Frederick Turpyn
AU  - Dyla Aulya
AU  - Muchammad Nasucha
PY  - 2021
DA  - 2021/11/29
TI  - Public Perception of Public Relations Campaign of PT. MRT Jakarta in Increasing Self Awareness from COVID-19 Spreading Risk
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 160
EP  - 164
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.037
DO  - 10.2991/assehr.k.211121.037
ID  - Turpyn2021
ER  -