Walikan in the Linguistic Landscape of Malang: The Rise of a Local Youth Language
- 10.2991/assehr.k.211226.016How to use a DOI?
- Walikan; public signs; colour; linguistic landscape; semiotic modes
Walikan, spoken in Malang, Indonesia, is used among the youth to articulate a shared identity. This paper aims to investigate the role of Walikan in the linguistic landscape of Malang through semiotic modes analysis. Our data include Walikan signage in the city of Malang, mainly in the form of business signs, advertising boards, football-related banners, posters, landmarks, and graffiti. The analysis focuses on the text and images used in the signs. We study the content message and draw interpretation on two aspects: the motivation of why these messages are written in Walikan and the predicted impact on the recipients of the messages. The results of the study show that Indonesia’s urban linguistic landscape does not have to be monolingual, it can also include local linguistic features. The paper also nudges on the use of the iconic blue colour, the colour of the city’s football club, that is used in the signs. It is presumed that the iconic blue colour functions as a cohesive tie  and as the regional identity colour reflecting the pride of the local youths in Malang
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Nurenzia Yannuar AU - Yusnita Febrianti PY - 2021 DA - 2021/12/27 TI - Walikan in the Linguistic Landscape of Malang: The Rise of a Local Youth Language BT - Proceedings of the International Congress of Indonesian Linguistics Society (KIMLI 2021) PB - Atlantis Press SP - 68 EP - 73 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211226.016 DO - 10.2991/assehr.k.211226.016 ID - Yannuar2021 ER -