Text Reduction: Strategies Adopted in Audio Visual Subtitle Translation
- https://doi.org/10.2991/klua-18.2018.30How to use a DOI?
- digital screen, subtitle translation, text reduction, translation strategies
AVT (Audio Visual Translation), is one of the translation activities involving transfer of spoken and audial messages from the source text (ST) into written target texts (TT) to get displayed on digital screens. It is considered challenging because subtitle translation is constrained by the speed of spoken messages and the rolling of the digital screens. As a result, the translation work is bound to be limited in both number of characters and screen space in order to provide coherently reader-friendly texts. The constraints, consequently, compel the translators to use certain methods of translation called text reduction generally done through elimination, rendering, and condensation. This study is an attempt to find out what strategies are deployed in the subtitle translation process. Interview was also conducted to obtain first-hand information as regard the translator’s reasons for using the strategies. The result shows that text reduction manifests in elimination, rendering, and condensation strategies as a part of constraint compliance. While interview result generally invigorates the above result, there is a striking finding that translators were also compelled to conform to the standard quality of the subtitles publishing company.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Antonius Suratno AU - Devina Christine Wijaya PY - 2018/07 DA - 2018/07 TI - Text Reduction: Strategies Adopted in Audio Visual Subtitle Translation BT - Proceedings of the International Conference on Language Phenomena in Multimodal Communication (KLUA 2018) PB - Atlantis Press SP - 205 EP - 213 SN - 2352-5398 UR - https://doi.org/10.2991/klua-18.2018.30 DO - https://doi.org/10.2991/klua-18.2018.30 ID - Suratno2018/07 ER -