Proceedings of the International Conference on Language Phenomena in Multimodal Communication (KLUA 2018)

Multimodal Analysis in Sprite Advertisement ‘Nyatanya Pas’ Edition

Authors
Hendri Zuliastutik
Corresponding Author
Hendri Zuliastutik
Available Online July 2018.
DOI
https://doi.org/10.2991/klua-18.2018.53How to use a DOI?
Keywords
linguistic analysis, multimodal, Sprite advertisement, visual analysis
Abstract

The word “advertisement” is originated from the word i’lan which means “notification”, that is the notice of products or services from the producers to the potential customers. This study discusses about Sprite advertisement ‘Nyatanya Pas’ edition by employing multimodal analysis. The purpose of this study is to describe the linguistics, visual, audio, spatial, and gesture that are depicted in Sprite advertisement ‘Nyatanya Pas’ edition. The method employed in this study is the qualitative descriptive. The result of the study is that the linguistic analysis in this advertisement is the informal variety in Jakarta. The visual analysis in Sprite advertisement is realized in the participant’s action in accordance with the narrator’s utterances. The gesture analysis is that the expression of body moves is conducted by the participant in accordance with the narrator’s utterances. The spatial analysis is the product depiction with lemon and lime flavors.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Language Phenomena in Multimodal Communication (KLUA 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2018
ISBN
978-94-6252-547-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/klua-18.2018.53How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Hendri Zuliastutik
PY  - 2018/07
DA  - 2018/07
TI  - Multimodal Analysis in Sprite Advertisement ‘Nyatanya Pas’ Edition
BT  - Proceedings of the International Conference on Language Phenomena in Multimodal Communication (KLUA 2018)
PB  - Atlantis Press
SP  - 353
EP  - 358
SN  - 2352-5398
UR  - https://doi.org/10.2991/klua-18.2018.53
DO  - https://doi.org/10.2991/klua-18.2018.53
ID  - Zuliastutik2018/07
ER  -