Proceedings of the International Conference on Language Phenomena in Multimodal Communication (KLUA 2018)

Critical Discourse Analysis of the Meme Makasih yang Lebih Cantik

Authors
Dita Dewi Palupi
Corresponding Author
Dita Dewi Palupi
Available Online July 2018.
DOI
https://doi.org/10.2991/klua-18.2018.57How to use a DOI?
Keywords
compliment response, cyber culture, Fairclough’s framework, meme, politeness strategy
Abstract

In the study of Critical Discourse Analysis, Fairclough divides discourse into three dimensions, i.e., text, discourse practice, and sociocultural practice. This study aims at investigating the meme Makasih yang Lebih Cantik in Instagram and 1Cak by employing Fairclough’s (1989) framework. Furthermore, the study utilizes the theory of compliment response (Herbert, 1989) and politeness strategy (Brown & Levinson, 1987). By observing the results, it can be concluded that Indonesian women tend to reply the compliment sent to them by saying “Makasih yang lebih cantik” (“Thank you, you prettier”) since they do not want to be considered to own up the compliment because Indonesian people are not accustomed to hear other people accept compliments by solely saying “Thank you.” This becomes the culture in the social structure of Indonesian society that they are the society that upholds politeness, by which is proved by responding compliments with another compliment to be considered as humble.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Language Phenomena in Multimodal Communication (KLUA 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2018
ISBN
978-94-6252-547-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/klua-18.2018.57How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Dita Dewi Palupi
PY  - 2018/07
DA  - 2018/07
TI  - Critical Discourse Analysis of the Meme Makasih yang Lebih Cantik
BT  - Proceedings of the International Conference on Language Phenomena in Multimodal Communication (KLUA 2018)
PB  - Atlantis Press
SP  - 378
EP  - 383
SN  - 2352-5398
UR  - https://doi.org/10.2991/klua-18.2018.57
DO  - https://doi.org/10.2991/klua-18.2018.57
ID  - Palupi2018/07
ER  -