Critical Discourse Analysis of the Meme Makasih yang Lebih Cantik
- https://doi.org/10.2991/klua-18.2018.57How to use a DOI?
- compliment response, cyber culture, Fairclough’s framework, meme, politeness strategy
In the study of Critical Discourse Analysis, Fairclough divides discourse into three dimensions, i.e., text, discourse practice, and sociocultural practice. This study aims at investigating the meme Makasih yang Lebih Cantik in Instagram and 1Cak by employing Fairclough’s (1989) framework. Furthermore, the study utilizes the theory of compliment response (Herbert, 1989) and politeness strategy (Brown & Levinson, 1987). By observing the results, it can be concluded that Indonesian women tend to reply the compliment sent to them by saying “Makasih yang lebih cantik” (“Thank you, you prettier”) since they do not want to be considered to own up the compliment because Indonesian people are not accustomed to hear other people accept compliments by solely saying “Thank you.” This becomes the culture in the social structure of Indonesian society that they are the society that upholds politeness, by which is proved by responding compliments with another compliment to be considered as humble.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Dita Dewi Palupi PY - 2018/07 DA - 2018/07 TI - Critical Discourse Analysis of the Meme Makasih yang Lebih Cantik BT - Proceedings of the International Conference on Language Phenomena in Multimodal Communication (KLUA 2018) PB - Atlantis Press SP - 378 EP - 383 SN - 2352-5398 UR - https://doi.org/10.2991/klua-18.2018.57 DO - https://doi.org/10.2991/klua-18.2018.57 ID - Palupi2018/07 ER -