The Analysis based on the Internal Marketing Hotel Employee Satisfaction

DOI

10.2991/lemcs-14.2014.96How to use a DOI?

Keywords

internal marketing; the satisfaction of staff; hotel; gray comprehensive evaluation

Abstract

With the development of social economy, the competition between the enterprises is becoming more and more fierce. The status of employees in the enterprise is more and more important, this leads to the increasing demand for internal marketing research. This paper took hotel industry as examples, surveyed four hotels, and offered a questionnaire investigation to the four hotels. First of all, this article discussed the importance of the hotel internal employee satisfaction from the internal marketing theory, then established the six relevant indicators and then used the gray comprehensive evaluation method to analyze the results, finally got the degree of satisfaction of the four hotels’staff and found out relevant solutions so as to improve the satisfaction of the hotels’employees.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ziwei Huang
AU  - Lei Wang
PY  - 2014/05
DA  - 2014/05
TI  - The Analysis based on the Internal Marketing Hotel Employee Satisfaction
BT  - Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science
PB  - Atlantis Press
SP  - 414
EP  - 417
SN  - 1951-6851
UR  - https://doi.org/10.2991/lemcs-14.2014.96
DO  - 10.2991/lemcs-14.2014.96
ID  - Huang2014/05
ER  -