UTAUT Theory based User Acceptance Model of the Internet Financial and Empirical Study
Yan Lu, Bing Hu
Available Online July 2015.
- 10.2991/lemcs-15.2015.176How to use a DOI?
- Internet Financial; UTAUT; Acceptance Model; Personal Innovativeness; Perceived Risk
Exploring the key factors that influence users to accept the internet financial can help to promote the development of the internet financial business. In this paper, based on UTAUT (the Unified Theory of Acceptance and Use of Technology) theory, the author constructs the internet financial business acceptance model, which introduces factors of personal innovativeness and perceives risk, and designs a questionnaire. The credibility and effectiveness of the questionnaire are verified, and the correlations between factors of the model are attested. The author also establishes the regression equation between the factors to prove the rationality of the acceptance model proposed in this paper.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yan Lu AU - Bing Hu PY - 2015/07 DA - 2015/07 TI - UTAUT Theory based User Acceptance Model of the Internet Financial and Empirical Study BT - Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science PB - Atlantis Press SP - 890 EP - 893 SN - 1951-6851 UR - https://doi.org/10.2991/lemcs-15.2015.176 DO - 10.2991/lemcs-15.2015.176 ID - Lu2015/07 ER -