Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science

UTAUT Theory based User Acceptance Model of the Internet Financial and Empirical Study

Authors
Yan Lu, Bing Hu
Corresponding Author
Yan Lu
Available Online July 2015.
DOI
https://doi.org/10.2991/lemcs-15.2015.176How to use a DOI?
Keywords
Internet Financial; UTAUT; Acceptance Model; Personal Innovativeness; Perceived Risk
Abstract
Exploring the key factors that influence users to accept the internet financial can help to promote the development of the internet financial business. In this paper, based on UTAUT (the Unified Theory of Acceptance and Use of Technology) theory, the author constructs the internet financial business acceptance model, which introduces factors of personal innovativeness and perceives risk, and designs a questionnaire. The credibility and effectiveness of the questionnaire are verified, and the correlations between factors of the model are attested. The author also establishes the regression equation between the factors to prove the rationality of the acceptance model proposed in this paper.
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Proceedings
International Conference on Logistics Engineering, Management and Computer Science (LEMCS 2015)
Part of series
Advances in Intelligent Systems Research
Publication Date
July 2015
ISBN
978-94-6252-102-5
ISSN
1951-6851
DOI
https://doi.org/10.2991/lemcs-15.2015.176How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yan Lu
AU  - Bing Hu
PY  - 2015/07
DA  - 2015/07
TI  - UTAUT Theory based User Acceptance Model of the Internet Financial and Empirical Study
BT  - International Conference on Logistics Engineering, Management and Computer Science (LEMCS 2015)
PB  - Atlantis Press
SP  - 890
EP  - 893
SN  - 1951-6851
UR  - https://doi.org/10.2991/lemcs-15.2015.176
DO  - https://doi.org/10.2991/lemcs-15.2015.176
ID  - Lu2015/07
ER  -