Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science

Research on the Internal Marketing of Human Resources Department Based on Perspective of Both Supply and Demand

Authors
Yuling Chen, Weizheng Chen
Corresponding Author
Yuling Chen
Available Online July 2015.
DOI
https://doi.org/10.2991/lemcs-15.2015.180How to use a DOI?
Keywords
Perspective of both supply and demand; Human resoruces department; Internal marketing; Business Model Canvas; Value of service
Abstract
Internal marketing is an influential activity inside one organization. The internal marketing by human resources (HR) department is of great significance in promoting products and services and enhancing internal customers’ satisfaction. This study has integrated marketing subject and object via the application of Business Model Canvas proposed by Osterwalder and Pigneur. By means of literature research and from the perspective of both supply and demand, it has analyzed how human resources department can take the initiative to meet internal customers’ needs in order to achieve department value, and finally has constructed a theoretical model for the internal marketing of HR department and proposed some research prospects.
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Proceedings
International Conference on Logistics Engineering, Management and Computer Science (LEMCS 2015)
Part of series
Advances in Intelligent Systems Research
Publication Date
July 2015
ISBN
978-94-6252-102-5
ISSN
1951-6851
DOI
https://doi.org/10.2991/lemcs-15.2015.180How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yuling Chen
AU  - Weizheng Chen
PY  - 2015/07
DA  - 2015/07
TI  - Research on the Internal Marketing of Human Resources Department Based on Perspective of Both Supply and Demand
BT  - International Conference on Logistics Engineering, Management and Computer Science (LEMCS 2015)
PB  - Atlantis Press
SP  - 910
EP  - 914
SN  - 1951-6851
UR  - https://doi.org/10.2991/lemcs-15.2015.180
DO  - https://doi.org/10.2991/lemcs-15.2015.180
ID  - Chen2015/07
ER  -