Research on the Internal Marketing of Human Resources Department Based on Perspective of Both Supply and Demand
- 10.2991/lemcs-15.2015.180How to use a DOI?
- Perspective of both supply and demand; Human resoruces department; Internal marketing; Business Model Canvas; Value of service
Internal marketing is an influential activity inside one organization. The internal marketing by human resources (HR) department is of great significance in promoting products and services and enhancing internal customers’ satisfaction. This study has integrated marketing subject and object via the application of Business Model Canvas proposed by Osterwalder and Pigneur. By means of literature research and from the perspective of both supply and demand, it has analyzed how human resources department can take the initiative to meet internal customers’ needs in order to achieve department value, and finally has constructed a theoretical model for the internal marketing of HR department and proposed some research prospects.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yuling Chen AU - Weizheng Chen PY - 2015/07 DA - 2015/07 TI - Research on the Internal Marketing of Human Resources Department Based on Perspective of Both Supply and Demand BT - Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science PB - Atlantis Press SP - 910 EP - 914 SN - 1951-6851 UR - https://doi.org/10.2991/lemcs-15.2015.180 DO - 10.2991/lemcs-15.2015.180 ID - Chen2015/07 ER -