Research on Comprehensive Evaluation of Customer Satisfaction of Computer Products

DOI

10.2991/macmc-17.2018.124How to use a DOI?

Keywords

Computer products, Customer satisfaction, Fuzzy hierarchical analytical evaluation method

Abstract

Through the research on the characteristics of computer products, this paper constructs the customer satisfaction evaluation model of computer products. Based on the statistics and analysis of data, the evaluation of customer satisfaction of computer products is obtained by using fuzzy comprehensive evaluation method. On this basis, this paper analyzes how enterprises can improve customer satisfaction, and then the strategy and methods of winning more customers are gained, which provides a reference for enhancing the market competitiveness of computer enterprises in China.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jimin Gao
PY  - 2018/01
DA  - 2018/01
TI  - Research on Comprehensive Evaluation of Customer Satisfaction of Computer Products
BT  - Proceedings of the 2017 4th International Conference on Machinery, Materials and Computer (MACMC 2017)
PB  - Atlantis Press
SP  - 660
EP  - 664
SN  - 2352-5401
UR  - https://doi.org/10.2991/macmc-17.2018.124
DO  - 10.2991/macmc-17.2018.124
ID  - Gao2018/01
ER  -