Application of Scenario Simulation Method in Teaching of Pharmaceutical Marketing
- https://doi.org/10.2991/mcei-16.2016.112How to use a DOI?
- Pharmaceutical marketing; Scenario teaching method; Role play
Based on the cultivating target of application-oriented universities for students, this paper analyzes the main problems of "pharmaceutical marketing" existing in the aspects of course construction, teacher's teaching concept, student's leading role and evaluation method etc., and discusses the procedure, contents and key points of scenario simulation method (role play) applied in this course so as to improve the learning interest and effect of students.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jun Li AU - Han He PY - 2016/12 DA - 2016/12 TI - Application of Scenario Simulation Method in Teaching of Pharmaceutical Marketing BT - Proceedings of the 2016 6th International Conference on Mechatronics, Computer and Education Informationization (MCEI 2016) PB - Atlantis Press SP - 540 EP - 543 SN - 1951-6851 UR - https://doi.org/10.2991/mcei-16.2016.112 DO - https://doi.org/10.2991/mcei-16.2016.112 ID - Li2016/12 ER -