The Application of Financial Statement Analysis in Strategic Management

DOI

10.2991/meess-18.2018.79How to use a DOI?

Keywords

Strategic management, financial statement analysis, diversification strategy.

Abstract

The business activities of enterprises is closely related to strategic management, the business will lay a deep imprint in the financial statements of the enterprise, the enterprise strategic management to implement enterprise strategy through the assets of the financial project resources optimized allocation and effective operation, so for the analysis of financial statement analysis is no longer a simple corporate balance sheets, but through the financial statement analysis behind the mining enterprise strategic management. This paper mainly through the analysis of green electric appliances co., LTD. In recent years, the financial statements to dig behind the strategic management, through financial statements analysis showed that green electric appliances co., LTD adopts the strategic management, business and investment and gradually shift from specialization strategy to diversification strategy.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ping Xiao
PY  - 2018/08
DA  - 2018/08
TI  - The Application of Financial Statement Analysis in Strategic Management
BT  - Proceedings of the 2018 International Conference on Management, Economics, Education and Social Sciences (MEESS 2018)
PB  - Atlantis Press
SP  - 427
EP  - 430
SN  - 2352-5398
UR  - https://doi.org/10.2991/meess-18.2018.79
DO  - 10.2991/meess-18.2018.79
ID  - Xiao2018/08
ER  -