Study on Consumers' Satisfaction Degree and Influencing Factors of Online Shopping for Agricultural Products
- DOI
- 10.2991/meic-14.2014.76How to use a DOI?
- Keywords
- online shopping for agricultural products; satisfaction degree; influencing factors; Justeasy; quality traceability system
- Abstract
Shopping for agricultural products on line becomes a new form of consumer’s consumption in China. Consumers’ satisfaction degree of online shopping for agricultural products directly affects the development of e-commerce of agricultural products. Centering on online agricultural products, referring to relevant literature, basing on survey data of Justeasy, and through statistical analysis this paper found out that consumption concept, products quality, service of website and logistics distribution are the main factors influencing consumer’s online shopping intention and satisfaction. Finally, the paper gives some reasonable suggestions to improve consumers’ satisfaction degree of online shopping for agricultural products. The government should actively promote the quality traceability system of agricultural products. Online retailers of agricultural products should step up publicity and cultivate consumers’ online shopping concept; give reasonable and attractive prices; perfect website design and detail descriptions of goods to enhance attraction and convenience; optimize the distribution system to ensure timely delivery and quality security; and improve after-sales service.
- Copyright
- © 2014, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jinhong Huang AU - Wei Xu AU - Hua Wei AU - Hui Wan PY - 2014/11 DA - 2014/11 TI - Study on Consumers' Satisfaction Degree and Influencing Factors of Online Shopping for Agricultural Products BT - Proceedings of the 2014 International Conference on Mechatronics, Electronic, Industrial and Control Engineering PB - Atlantis Press SP - 340 EP - 343 SN - 2352-5401 UR - https://doi.org/10.2991/meic-14.2014.76 DO - 10.2991/meic-14.2014.76 ID - Huang2014/11 ER -