Research on the Network Marketing of Agricultural Products

DOI

10.2991/meic-14.2014.369How to use a DOI?

Keywords

Network Marketing; Agricultural products; Marketing Mode

Abstract

Along with the application and development of E-commerce in all sectors of the society, the agricultural development in China has entered into a new era. The appearance of network marketing of agricultural products will inevitably bring along with a glittering array of opportunities, which has a significant meaning for promoting the agricultural marketing. Network marketing of agricultural products is established based on the internet, aiming to carry out marketing campaign with its characteristics, which can greatly decrease the cost of selling agricultural products, effectively enhance product competitiveness and raise the income of farmers. Under the new environment of China’s entering into WTO, e-commerce has become an effective method for agricultural products to improve the international competitiveness, which is also beneficial to construct new countryside, increase income for farmers and at the same time to build a modernized countryside.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jianmei Bao
AU  - Chen Liu
PY  - 2014/11
DA  - 2014/11
TI  - Research on the Network Marketing of Agricultural Products
BT  - Proceedings of the 2014 International Conference on Mechatronics, Electronic, Industrial and Control Engineering
PB  - Atlantis Press
SP  - 1641
EP  - 1644
SN  - 2352-5401
UR  - https://doi.org/10.2991/meic-14.2014.369
DO  - 10.2991/meic-14.2014.369
ID  - Bao2014/11
ER  -