Current Development of Jumei and Analysis of Its Business Mode

DOI

10.2991/meic-14.2014.378How to use a DOI?

Keywords

Jumei; current development; business mode; innovation

Abstract

In the 21st Century, as women’s pursuit for beauty is constantly increasing accompanied by the rise of e-commerce, Jumei quickly stands out and presents itself in front of women after it was founded in 2010. Jumei, the first time-limited cosmetic sales website in China, has had over 80% shares of the female cosmetics group-buying market ever since its establishment, which is a miracle of e-commerce marketing presented by group buying. However, with the development and expansion of e-commerce, a series of contradictions and conflicts can still not be avoided at the same time, e.g. powerful competitors, logistics distribution, and a shortage of suppliers, etc. Some suggestions and solutions are put forward aiming at these problems to analyze and solve these problems according to the research of Jumei’s business mode.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xueping Liu
PY  - 2014/11
DA  - 2014/11
TI  - Current Development of Jumei and Analysis of Its Business Mode
BT  - Proceedings of the 2014 International Conference on Mechatronics, Electronic, Industrial and Control Engineering
PB  - Atlantis Press
SP  - 1681
EP  - 1684
SN  - 2352-5401
UR  - https://doi.org/10.2991/meic-14.2014.378
DO  - 10.2991/meic-14.2014.378
ID  - Liu2014/11
ER  -