Study on the Impact of Product Harm Crisis Attribution on Brand Stigma

DOI

10.2991/meic-15.2015.255How to use a DOI?

Keywords

product harm crisis; crisis attribution; brand relationship

Abstract

Product harm crisis are frequent, hard to avoid, different to each other, and have various impact. Not all product harm crisis make enterprises brand get bad image and deteriorating stigma. The key elements causing brand stigma by a product harm crisis event lie in brand relationship norms and commitment and brand identification plays a media function. The paper discusses the impact of product harm crisis on brand stigma, explore its conditions and function mechanism and conclude with a conceptual model.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Baocai Fan
AU  - Hong Wang
PY  - 2015/04
DA  - 2015/04
TI  - Study on the Impact of Product Harm Crisis Attribution on Brand Stigma
BT  - Proceedings of the 2015 International Conference on Mechatronics, Electronic, Industrial and Control Engineering
PB  - Atlantis Press
SP  - 1121
EP  - 1125
SN  - 2352-5401
UR  - https://doi.org/10.2991/meic-15.2015.255
DO  - 10.2991/meic-15.2015.255
ID  - Fan2015/04
ER  -