The Effect of Online Review about Company on Organizational Attraction and Application Intention

DOI

10.2991/meici-16.2016.193How to use a DOI?

Keywords

Online review; Job seekers; Organizational attraction; Application intention; Internet

Abstract

Online review from social networks has been an influential resource of information for job seekers to know more about companies they interested. This leads us to suppose that online review about companies may influence organizational attractiveness to job seekers and their initial decisions. To confirm our hypotheses, we conducted a study based on 127 responses to a questionnaire especially designed to examine. The results indicate that online review is positively related to organizational attraction to job candidates and ultimately influencing their application intention. The previous study of factors influencing job seeker's initial decision and organizational attraction focused on the perspective of company, such as company's brand or image, features of organizational website. Little is from the electronic word-of-mouth perspective. This paper is just to fill the vacancy area and make a further validation about the importance of electronic word of mouth for company. Moreover, few suggestions are given to companies and job seekers for reference.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinren Bao
AU  - Mengqi Wang
AU  - Liying Ding
PY  - 2016/09
DA  - 2016/09
TI  - The Effect of Online Review about Company on Organizational Attraction and Application Intention
BT  - Proceedings of the 2016 6th International Conference on Management, Education, Information and Control (MEICI 2016)
PB  - Atlantis Press
SP  - 933
EP  - 936
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-16.2016.193
DO  - 10.2991/meici-16.2016.193
ID  - Bao2016/09
ER  -