Research on the Influence of Internet Word of Mouth on Consumers' Purchase Intention

DOI

10.2991/meici-17.2017.42How to use a DOI?

Keywords

IWOM; Purchase intention; Purchase behavior; Purchase decision-making

Abstract

With the development of information technology, more and more consumers tend to use the network platform to release or search enterprise products, brands, services and so on. Under this circumstance, this paper selected the influence of Internet word of mouth (IWOM) on consumers' purchase intention as a research focus. Based on four aspects, i.e. word-of-mouth related concept, purchase intention, influence mechanism of IWOM communication, and consumers' purchasing decision-making process model, this paper made a systematic review on a lot of scholars' studies on the influence of IWOM on consumers' purchase intention.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun Wang
AU  - Hai Liu
PY  - 2017/10
DA  - 2017/10
TI  - Research on the Influence of Internet Word of Mouth on Consumers' Purchase Intention
BT  - Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017)
PB  - Atlantis Press
SP  - 194
EP  - 198
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-17.2017.42
DO  - 10.2991/meici-17.2017.42
ID  - Wang2017/10
ER  -