Research on the Influence of Internet Word of Mouth on Consumers' Purchase Intention
Jun Wang, Hai Liu
Available Online October 2017.
- 10.2991/meici-17.2017.42How to use a DOI?
- IWOM; Purchase intention; Purchase behavior; Purchase decision-making
With the development of information technology, more and more consumers tend to use the network platform to release or search enterprise products, brands, services and so on. Under this circumstance, this paper selected the influence of Internet word of mouth (IWOM) on consumers' purchase intention as a research focus. Based on four aspects, i.e. word-of-mouth related concept, purchase intention, influence mechanism of IWOM communication, and consumers' purchasing decision-making process model, this paper made a systematic review on a lot of scholars' studies on the influence of IWOM on consumers' purchase intention.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jun Wang AU - Hai Liu PY - 2017/10 DA - 2017/10 TI - Research on the Influence of Internet Word of Mouth on Consumers' Purchase Intention BT - Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017) PB - Atlantis Press SP - 194 EP - 198 SN - 1951-6851 UR - https://doi.org/10.2991/meici-17.2017.42 DO - 10.2991/meici-17.2017.42 ID - Wang2017/10 ER -