The Integration of Technology and Culture of Sportswear Products under the Trend of Start-ups and Innovation

DOI

10.2991/meici-17.2017.57How to use a DOI?

Keywords

Start-ups and innovation trend; Sportswear; Science and technology; Cultural; Integration

Abstract

Mass entrepreneurship and innovation is an important development strategy put forward by our country. "Double hit" era is not only to promote China's economic development of a good medicine, but also push the important changes of value orientation and cognitive development. To achieve product technology and cultural integration of China's sports apparel product development direction, the development of the entire sports apparel industry has important significance. This paper starts from the characteristics of the era of start-ups and innovation, expounds the present situation and the exposed problems of sportswear industry in our country, and points out the necessity of realizing the integration of science and technology and culture of sportswear products, and explores the characteristics of sports apparel products in cultural integration of the specific implementation of the strategy and pointed out the direction for the development of China's sportswear industry.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bo Pang
PY  - 2017/10
DA  - 2017/10
TI  - The Integration of Technology and Culture of Sportswear Products under the Trend of Start-ups and Innovation
BT  - Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017)
PB  - Atlantis Press
SP  - 282
EP  - 286
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-17.2017.57
DO  - 10.2991/meici-17.2017.57
ID  - Pang2017/10
ER  -