Study on the Influence of Vertical Channel Conflict on the Changing Trend of Channel Cooperation
- 10.2991/meici-17.2017.66How to use a DOI?
- Vertical channel conflict; Channel cooperation; Supplier; Retailer
With the intensification of market competition and the tendency of product homogeneity, the problem of channel conflict is becoming more and more obvious. In general, channel conflict is divided into three types: vertical channel conflict, multi-channel conflict and horizontal channel conflict. This article mainly analyzes the vertical channel conflict, the vertical channel conflict common performance of the conflict between the supplier and the retailer, the manufacturer and the dealer conflict, this article uses the case analysis method to the Nanchang department store event as an example, focuses on the supply Conflict between business and retailer. When the supplier provides the goods to the retailer, it will encounter an unreasonable charge of the entry fee. Therefore, this article is from the supplier's point of view. This paper analyzes the causes and results of the events by reproducing the events of the Nanchang department store, and puts forward a series of methods to solve the conflict of the vertical channels.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Qiuping Yong AU - Xiaoyan Wu PY - 2017/10 DA - 2017/10 TI - Study on the Influence of Vertical Channel Conflict on the Changing Trend of Channel Cooperation BT - Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017) PB - Atlantis Press SP - 338 EP - 341 SN - 1951-6851 UR - https://doi.org/10.2991/meici-17.2017.66 DO - 10.2991/meici-17.2017.66 ID - Yong2017/10 ER -