An Exploratory Theoretical Framework based on the Interactive Marketing Model of Industrial Products based on user Innovation
- https://doi.org/10.2991/meici-17.2017.81How to use a DOI?
- Interactive marketing; Innovative users; User Participation; Industrial marketing
interactive marketing is developing rapidly due to the importance of special marketing demand and the development of information technologyã€,This paper introduces innovative users as key variables into the industrial product marketing model.Transfer the interactive marketing to industrial marketing, and try to build an interactive marketing mode based on user innovation in the case of industrial marketing.The model can effectively solve the wrong information between enterprises and users, imbalance between supply and demand, the problem of unmarketable products and complete the customer relations management theory in the existing industrial marketing which can't solve the problem of dynamic, enrich the knowledge of industrial marketing.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Fangfang Shao AU - Jing Ai PY - 2017/10 DA - 2017/10 TI - An Exploratory Theoretical Framework based on the Interactive Marketing Model of Industrial Products based on user Innovation BT - Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017) PB - Atlantis Press SP - 428 EP - 432 SN - 1951-6851 UR - https://doi.org/10.2991/meici-17.2017.81 DO - https://doi.org/10.2991/meici-17.2017.81 ID - Shao2017/10 ER -