The Application and Effect Analysis of Colourin New Media Advertisement

DOI

10.2991/meici-17.2017.95How to use a DOI?

Keywords

Advertising color; Color association; New media advertisement; Age of picture-reading; Vision induction

Abstract

Nowadays, color occupies an important status in advertisement. Under fast food reading mode and the age of picture-reading, the special effect of color on new media advertisementcannot be neglected. It can directly affect target audience's psychology and even consumer behavior to varying degrees. This paper detailedly elaborates on color's effects on target audience as well as its particularity under propagation mode of new media advertisement, and especially analyzes the color's impact on consumer psychology in new media advertisement.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaodan Li
PY  - 2017/10
DA  - 2017/10
TI  - The Application and Effect Analysis of Colourin New Media Advertisement
BT  - Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017)
PB  - Atlantis Press
SP  - 498
EP  - 500
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-17.2017.95
DO  - 10.2991/meici-17.2017.95
ID  - Li2017/10
ER  -