Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017)

Empirical Analysis of the Influence of Internet Word of Mouth on Consumers' Purchase Intention

Authors
Jun Wang, Liping Liu
Corresponding Author
Jun Wang
Available Online October 2017.
DOI
10.2991/meici-17.2017.122How to use a DOI?
Keywords
IWOM; Purchase intention; Network consumers
Abstract

In this paper, through the questionnaire survey, an empirical analysis of the influence of Internet word of mouth (IWOM) on college students' purchase intention for mobile phones is undergone. SPSS software is used for reliability, validity, correlation and regression analysis. Through the analysis on the data collected from questionnaires, it is concluded that the three dimensions of IWOM, i.e. quantity, quality and professionalism, may have an influence on the purchase intention of consumers, while the timeliness of IWOM has no obvious influence on the purchase intention.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017)
Series
Advances in Intelligent Systems Research
Publication Date
October 2017
ISBN
10.2991/meici-17.2017.122
ISSN
1951-6851
DOI
10.2991/meici-17.2017.122How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jun Wang
AU  - Liping Liu
PY  - 2017/10
DA  - 2017/10
TI  - Empirical Analysis of the Influence of Internet Word of Mouth on Consumers' Purchase Intention
BT  - Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017)
PB  - Atlantis Press
SP  - 618
EP  - 625
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-17.2017.122
DO  - 10.2991/meici-17.2017.122
ID  - Wang2017/10
ER  -