Empirical Analysis of the Influence of Internet Word of Mouth on Consumers' Purchase Intention
Jun Wang, Liping Liu
Available Online October 2017.
- 10.2991/meici-17.2017.122How to use a DOI?
- IWOM; Purchase intention; Network consumers
In this paper, through the questionnaire survey, an empirical analysis of the influence of Internet word of mouth (IWOM) on college students' purchase intention for mobile phones is undergone. SPSS software is used for reliability, validity, correlation and regression analysis. Through the analysis on the data collected from questionnaires, it is concluded that the three dimensions of IWOM, i.e. quantity, quality and professionalism, may have an influence on the purchase intention of consumers, while the timeliness of IWOM has no obvious influence on the purchase intention.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jun Wang AU - Liping Liu PY - 2017/10 DA - 2017/10 TI - Empirical Analysis of the Influence of Internet Word of Mouth on Consumers' Purchase Intention BT - Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017) PB - Atlantis Press SP - 618 EP - 625 SN - 1951-6851 UR - https://doi.org/10.2991/meici-17.2017.122 DO - 10.2991/meici-17.2017.122 ID - Wang2017/10 ER -