Research on Cultivation of Business English Talents in Application-oriented Colleges and Universities for Cross-Boarder E-commerce on the "Internet +" Basis
- 10.2991/meici-17.2017.139How to use a DOI?
- Internet +; Business English; Cross-boarder e-commerce; Talent cultivation
With the rapid development of international cross-boarder e-commerce, the training of compound and applied talent for Business English faces new requirements and challenges. Currently, there exist many problems in training business English talent of application-oriented colleges and universities, such as the unscientific cultivating programs for business English talents, infeasible course arrangement, emphasizing on theoretical teaching while ignoring practical teaching, and the lack of "double-professionally-titled" teachers. Under the "internet + " basis background, business English teaching should focus on cultivating application-oriented business English talent by the way of building new curriculum system and teaching modes, and strengthening practical training and teacher's team-building.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Chen Xuan AU - Zhenhua Chen PY - 2017/10 DA - 2017/10 TI - Research on Cultivation of Business English Talents in Application-oriented Colleges and Universities for Cross-Boarder E-commerce on the "Internet +" Basis BT - Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017) PB - Atlantis Press SP - 700 EP - 703 SN - 1951-6851 UR - https://doi.org/10.2991/meici-17.2017.139 DO - 10.2991/meici-17.2017.139 ID - Xuan2017/10 ER -