Building the Road to Prosperity for Xicang Civil Culture Based on "One Belt, One Road"
- 10.2991/meici-17.2017.154How to use a DOI?
- One Belt, One Road; Xicang; Civil culture; Prosperity and revival
Xicang market, located in the Lianhu District of Xi'an, is a famous flower bird market in the middle of the northbound backstreet of northwest corner of the temple in Xi'an city. In a very long period of time, every Thursday and Sunday traditional opening, there will be a lot of people to visit the bird market. In history, Xicang is the national warehouse, and now it becomes a military warehouse, residential area and flower bird market, which has become a very typical gathering place of civil culture. Civil culture, accumulating various aspects of socio-economic politics in the corresponding historical stage, is the epitome of popular culture and national cultural spirit and reflects the public cultural changes, which is also in line with the mainstream of Xi'an aesthetic taste. Therefore, in the fast development of social economy, to adapt to the form of the Xicang flower bird market, meet and focus with the street culture of Xi'an, we need to understand how to tap the historical and cultural connotation of Xi'an in the positive role based on the basic situation of "One Belt, One Road". It is the focus of this paper to explore the marketing coherence strategy of Xicang market and civil culture of Xi'an, so as to exert the ancient cultural value of Xicang market and appreciate the Xicang unique cultural deposits of the new era.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jing Sun AU - Genghua Zou AU - Shuodong Wang AU - Lili Huang PY - 2017/10 DA - 2017/10 TI - Building the Road to Prosperity for Xicang Civil Culture Based on "One Belt, One Road" BT - Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017) PB - Atlantis Press SP - 775 EP - 780 SN - 1951-6851 UR - https://doi.org/10.2991/meici-17.2017.154 DO - 10.2991/meici-17.2017.154 ID - Sun2017/10 ER -