Proceedings of the 2018 8th International Conference on Management, Education and Information (MEICI 2018)

Research on Supply Chain Optimization Strategy of Clothing Retail Industry under the Background of Big Data

Authors
Jingjing Liu
Corresponding Author
Jingjing Liu
Available Online December 2018.
DOI
https://doi.org/10.2991/meici-18.2018.12How to use a DOI?
Keywords
Big data; Clothing; Retail; Supply chain optimization; Strategy
Abstract

Supply Chain Management plays an important role in business management. Big data technology provides a new solution for the operation and optimization of supply chain. By analyzing the shortcomings of the supply chain operation in the traditional clothing industry, combined with the practical application of big data technology in the retail industry, this paper proposes various strategies for optimizing the supply chain of the clothing retail industry under the background of the big data era, such as realizing product traceability and accurate marketing, improve supply chain response speed and collaboration capabilities, achieve intelligent sub-storage, improve end-of-delivery efficiency, etc., in order to provide reference for the apparel retail industry to improve competitiveness.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 8th International Conference on Management, Education and Information (MEICI 2018)
Series
Advances in Intelligent Systems Research
Publication Date
December 2018
ISBN
978-94-6252-640-2
ISSN
1951-6851
DOI
https://doi.org/10.2991/meici-18.2018.12How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jingjing Liu
PY  - 2018/12
DA  - 2018/12
TI  - Research on Supply Chain Optimization Strategy of Clothing Retail Industry under the Background of Big Data
BT  - Proceedings of the 2018 8th International Conference on Management, Education and Information (MEICI 2018)
PB  - Atlantis Press
SP  - 56
EP  - 60
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-18.2018.12
DO  - https://doi.org/10.2991/meici-18.2018.12
ID  - Liu2018/12
ER  -