Analysis of Consumer Behavior in Online Shopping Environment
- 10.2991/meici-18.2018.182How to use a DOI?
- Big data; consumer; Behavior; Consumer
All social behavior can be expressed through the network data, then data has become the same important factors of production just like labor and capital.And people for massive data mining and application, also indicates that a new round of productivity growth. In the future,the assignment of sales expenses, can be under the guidance of large data, to find the target consumer group distribution, and then use to make it become enterprise's customer by a creative form in order to promote sales. This is the significance of this paper to study the consumer behavior in the context of the era of big data.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yanping Chen PY - 2018/12 DA - 2018/12 TI - Analysis of Consumer Behavior in Online Shopping Environment BT - Proceedings of the 2018 8th International Conference on Management, Education and Information (MEICI 2018) PB - Atlantis Press SP - 914 EP - 917 SN - 1951-6851 UR - https://doi.org/10.2991/meici-18.2018.182 DO - 10.2991/meici-18.2018.182 ID - Chen2018/12 ER -