Analysis of Consumer Behavior in Online Shopping Environment

DOI

10.2991/meici-18.2018.182How to use a DOI?

Keywords

Big data; consumer; Behavior; Consumer

Abstract

All social behavior can be expressed through the network data, then data has become the same important factors of production just like labor and capital.And people for massive data mining and application, also indicates that a new round of productivity growth. In the future,the assignment of sales expenses, can be under the guidance of large data, to find the target consumer group distribution, and then use to make it become enterprise's customer by a creative form in order to promote sales. This is the significance of this paper to study the consumer behavior in the context of the era of big data.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanping Chen
PY  - 2018/12
DA  - 2018/12
TI  - Analysis of Consumer Behavior in Online Shopping Environment
BT  - Proceedings of the 2018 8th International Conference on Management, Education and Information (MEICI 2018)
PB  - Atlantis Press
SP  - 914
EP  - 917
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-18.2018.182
DO  - 10.2991/meici-18.2018.182
ID  - Chen2018/12
ER  -