User-Behavior-Driven Design Ideas, Traditional Cultural Intellectual Property and the Creativity with Digital Products

A Case Study on the Forbidden City Culture Application

DOI

10.2991/assehr.k.220704.151How to use a DOI?

Keywords

Cultural Creativity; Design Ideas; Forbidden City; Audience

Abstract

This article takes the “Forbidden City Intellectual Property” application as the main object of study. By analyzing the marketing strategies of Forbidden City Intellectual Property in the launch of a series of applications and the characteristics of the existing application, this study takes several noticable features of cultural creative product as main factors of cultural innovation success. The research of them is combined with network questionnaire research and social group interviews. through the summary of the Forbidden City Intellectual Property in the selection and structure of content, user interface design, feedback function settings and paid Column design ideas in four aspects, this study provides a reference value for the digital road of traditional cultural themes represented by the Forbidden City culture.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Wenting Zhu
PY  - 2022
DA  - 2022/07/11
TI  - User-Behavior-Driven Design Ideas, Traditional Cultural Intellectual Property and the Creativity with Digital Products
BT  - Proceedings of the 2022 3rd International Conference on Mental Health, Education and Human Development (MHEHD 2022)
PB  - Atlantis Press
SP  - 837
EP  - 841
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220704.151
DO  - 10.2991/assehr.k.220704.151
ID  - Zhu2022
ER  -