Motivations of Impulse Buying of Luxury Goods

DOI

10.2991/assehr.k.220704.241How to use a DOI?

Keywords

Luxury goods; Impulsive consumers; Motivations

Abstract

Man-made decisions could be framed and motivated. In this study, we decided to look into specific motivations that would impact choice making of a specific type of consumers, one of which among—impulsive, loyal, need-based, bargaining, wandering consumers. After evaluating potential motivations of consumers, we decided to focus on “impulsive consumers” eventually, presuming this specific type of consumer would be influenced by factors that is reasonably measurable. After deciding the type of consumer, we would have to specify the type of goods we will be focusing on, to limit our choice of goods associated with specific characteristics. This could make the research easier as the task is more specific. We decided to concentrate on “luxury goods”, due to their innate ability in such as, arising vanity in people. We utilised theories from previous studies of other scholars and have designed experiments to test the extent of the effect of such hypothesised phenomenon.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Mengyu Xing
AU  - Chunlin Liu
AU  - Yuhan Che
AU  - Kaiye Guo
AU  - Mingcan Li
AU  - Haopeng Li
PY  - 2022
DA  - 2022/07/11
TI  - Motivations of Impulse Buying of Luxury Goods
BT  - Proceedings of the 2022 3rd International Conference on Mental Health, Education and Human Development (MHEHD 2022)
PB  - Atlantis Press
SP  - 1329
EP  - 1333
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220704.241
DO  - 10.2991/assehr.k.220704.241
ID  - Xing2022
ER  -