Does Brand Value Always Increase Firm Value? An Empirical Study from China

DOI

10.2991/978-94-6463-260-6_71How to use a DOI?

Keywords

Brand Value; Firm Value; Firm Size; Developing Markets

Abstract

The previous studies confirmed that brand value can increase firm value. However, most of the literature on this topic studied the firms of developed markets, which have different institutional and cultural environment from developing markets. This paper studied the effects of brand value by using China’s listed companies as the sample. We found that for China’s firms, firm size is an important moderating variable constraining brand value’s effect. That is, brand value increases firm value only for large firms, and there are no significant effects for small firms. We used five indicators to measure firm size and obtained consistent results. The results have important implications for firms managing brands in the developing countries.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiaolin Li
AU  - Yuhan Gao
AU  - Yixuan Wu
AU  - Ziyu Deng
AU  - Yutong Wang
PY  - 2023
DA  - 2023/09/28
TI  - Does Brand Value Always Increase Firm Value? An Empirical Study from China
BT  - Proceedings of the 2023 International Conference on Management Innovation and Economy Development (MIED 2023)
PB  - Atlantis Press
SP  - 567
EP  - 574
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-260-6_71
DO  - 10.2991/978-94-6463-260-6_71
ID  - Li2023
ER  -