Proceedings of the 2021 6th International Conference on Modern Management and Education Technology(MMET 2021)

Media-Tech Advancements-Based Mass Communication and SOEs & Public Institutions’ Innovations for Party-Building Publicity and Education in the All-Media Era

Authors
Jing Sun, Youbin Chen, Jinsheng Sun, Yuke Dan
Corresponding Author
Youbin Chen
Available Online 12 October 2021.
DOI
https://doi.org/10.2991/assehr.k.211011.057How to use a DOI?
Keywords
media-tech advancement, mass communication, party-building publicity & education, innovation
Abstract

This is an all-media era, for various new media including social media like Weibo and YouTube feature text, graphics, audio and video supported by digital technology, accommodate fragmentation and interactive communication and encourage online/offline social circles integration. This paper first surveys technological advancements and analyzes their impact on media and mass communication in history, then observes various challenges for SOEs and public institutions’ party-building publicity and education, and finally recommends that we should advance with times to break through stereotyped modes and work out innovative strategies.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 6th International Conference on Modern Management and Education Technology(MMET 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
12 October 2021
ISBN
10.2991/assehr.k.211011.057
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211011.057How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jing Sun
AU  - Youbin Chen
AU  - Jinsheng Sun
AU  - Yuke Dan
PY  - 2021
DA  - 2021/10/12
TI  - Media-Tech Advancements-Based Mass Communication and SOEs & Public Institutions’ Innovations for Party-Building Publicity and Education in the All-Media Era
BT  - Proceedings of the 2021 6th International Conference on Modern Management and Education Technology(MMET 2021)
PB  - Atlantis Press
SP  - 319
EP  - 323
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211011.057
DO  - https://doi.org/10.2991/assehr.k.211011.057
ID  - Sun2021
ER  -