Cultural Diversity and the Competitive Strategies of the Enterprises: An Empirical Analysis on Chinese Listed Companies from the Perspective of Dialect
- 10.2991/assehr.k.211011.116How to use a DOI?
- Cultural Diversity, Dialect Diversity, Competitive Strategy, Diversified Competition
Studies in recent years have gradually emphasized the role of culture in economic growth. China, with its diverse culture, has given birth to diverse dialects. In this paper, we identify the competitive strategies adopted by listed companies in China from 2016 to 2019 based on financial analysis in DuPont Model, and build a multinomial logistic regression model using dialect division index collected by Xu Xianxiang (2015) and data from listed companies to empirically research the impact of cultural diversity on the competitive strategies. The results suggest that cultural diversity has significant negative impact on firms choosing diversified competitive strategy. The regional heterogeneity (whether in provincial capitals or not) of the companies has no significant impact on the negative effect of cultural diversity on firms’ choice of diversified strategies.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Qin Zhuofan AU - Ruan Shan PY - 2021 DA - 2021/10/12 TI - Cultural Diversity and the Competitive Strategies of the Enterprises: An Empirical Analysis on Chinese Listed Companies from the Perspective of Dialect BT - Proceedings of the 2021 6th International Conference on Modern Management and Education Technology（MMET 2021） PB - Atlantis Press SP - 646 EP - 651 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211011.116 DO - 10.2991/assehr.k.211011.116 ID - Zhuofan2021 ER -