The research of Value Co-Creation in the perspective of marketing

DOI

10.2991/mmetss-17.2017.48How to use a DOI?

Keywords

Value Co-Creation,Marketing management, service marketing, relationship marketing

Abstract

At present, the development of value creates a lot of attention due to the change of marketing research methods. The value creation in marketing research is the development and expansion of service marketing, service leading logic, relationship marketing, and the value of public creation. The fusion research of value co-creating and marketing research deserves further discussion. This paper examines the value of value from the perspective of marketing. First, through the development of marketing, the development of value co-development;Then from the concept of value creation subject and value two aspects discuss the value creation in marketing.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - WeiDong Xi
PY  - 2017/07
DA  - 2017/07
TI  - The research of Value Co-Creation in the perspective of marketing
BT  - Proceedings of the 2017 2nd International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2017)
PB  - Atlantis Press
SP  - 250
EP  - 253
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-17.2017.48
DO  - 10.2991/mmetss-17.2017.48
ID  - Xi2017/07
ER  -