Proceedings of the 2018 3rd International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2018)

How to create a Chinese-style local clothing brand?

Authors
Xueying Liu
Corresponding Author
Xueying Liu
Available Online November 2018.
DOI
https://doi.org/10.2991/mmetss-18.2018.10How to use a DOI?
Keywords
Chinese element, Fashion brand, Domestic brand, Brand culture,Brand development.
Abstract

Since the rapid development of social economy, many local apparel companies have begun to focus on brand development, and Chinese elements have also become the starting point for some local companies to shape their brand image. However, in the development process, how to rationally use the unique image of the Chinese brand fullness brand, how to organically combine Chinese elements and brand image, corporate image, product personality is now the enterprise is facing problems. The purpose of this article is to do some analysis of the current status of local apparel brands, and put forward some development suggestions for local apparel brands that want to build Chinese characteristics.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 3rd International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2018
ISBN
978-94-6252-602-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/mmetss-18.2018.10How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xueying Liu
PY  - 2018/11
DA  - 2018/11
TI  - How to create a Chinese-style local clothing brand?
BT  - Proceedings of the 2018 3rd International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2018)
PB  - Atlantis Press
SP  - 37
EP  - 42
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-18.2018.10
DO  - https://doi.org/10.2991/mmetss-18.2018.10
ID  - Liu2018/11
ER  -