Proceedings of the 2018 3rd International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2018)

The Evaluation and Application of University WeChat Public Platform

Authors
Ruixian Fang, Tongyu Ran, Fen Liu
Corresponding Author
Ruixian Fang
Available Online November 2018.
DOI
https://doi.org/10.2991/mmetss-18.2018.98How to use a DOI?
Keywords
Colleges and universities, WeChat public platform, evaluation, AHP
Abstract
As the product of the transformation of university service under the new media environment, the university WeChat official account has become a new interactive public platform for university and university students, and its construction and evaluation help to improve the management of universities. Based on that, the Evaluation Index System of University WeChat Public Platform is constructed, the index weight is determined by AHP, and the Evaluation Model of University WeChat Public Platform is established. In this study, the Xiamen University of Technology WeChat Public Platform serves as an example for the evaluation, which provides suggestions and guidance for the construction and improvement of WeChat public platforms in colleges and universities.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Cite this article

TY  - CONF
AU  - Ruixian Fang
AU  - Tongyu Ran
AU  - Fen Liu
PY  - 2018/11
DA  - 2018/11
TI  - The Evaluation and Application of University WeChat Public Platform
BT  - Proceedings of the 2018 3rd International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2018)
PB  - Atlantis Press
SP  - 463
EP  - 468
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-18.2018.98
DO  - https://doi.org/10.2991/mmetss-18.2018.98
ID  - Fang2018/11
ER  -