Proceedings of the 2018 3rd International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2018)

The Evaluation and Application of University WeChat Public Platform

Authors
Ruixian Fang, Tongyu Ran, Fen Liu
Corresponding Author
Ruixian Fang
Available Online November 2018.
DOI
10.2991/mmetss-18.2018.98How to use a DOI?
Keywords
Colleges and universities, WeChat public platform, evaluation, AHP
Abstract

As the product of the transformation of university service under the new media environment, the university WeChat official account has become a new interactive public platform for university and university students, and its construction and evaluation help to improve the management of universities. Based on that, the Evaluation Index System of University WeChat Public Platform is constructed, the index weight is determined by AHP, and the Evaluation Model of University WeChat Public Platform is established. In this study, the Xiamen University of Technology WeChat Public Platform serves as an example for the evaluation, which provides suggestions and guidance for the construction and improvement of WeChat public platforms in colleges and universities.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 3rd International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2018
ISBN
10.2991/mmetss-18.2018.98
ISSN
2352-5398
DOI
10.2991/mmetss-18.2018.98How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ruixian Fang
AU  - Tongyu Ran
AU  - Fen Liu
PY  - 2018/11
DA  - 2018/11
TI  - The Evaluation and Application of University WeChat Public Platform
BT  - Proceedings of the 2018 3rd International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2018)
PB  - Atlantis Press
SP  - 463
EP  - 468
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-18.2018.98
DO  - 10.2991/mmetss-18.2018.98
ID  - Fang2018/11
ER  -