Proceedings of the 2015 3rd International Conference on Management Science, Education Technology, Arts, Social Science and Economics

Marketing Strategy Study under E-commence Background

Authors
Xuan Wang
Corresponding Author
Xuan Wang
Available Online November 2015.
DOI
10.2991/msetasse-15.2015.72How to use a DOI?
Keywords
E-commerce background; Marketing; Strategy study
Abstract

E-commerce is a kind of development of traditional commercial activities in the era of information. E-commerce as a new business mode is generating huge influence on people’s production and life style. This paper studies the changes in marketing mode under e-commerce background, and proposes some problems in marketing activities under e-commerce background. On this basis, marketing strategy under e-commerce background is also proposed, in the hope of offering some beneficial reference for marketing strategy study under e-commerce background.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 3rd International Conference on Management Science, Education Technology, Arts, Social Science and Economics
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2015
ISBN
978-94-6252-128-5
ISSN
2352-5398
DOI
10.2991/msetasse-15.2015.72How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xuan Wang
PY  - 2015/11
DA  - 2015/11
TI  - Marketing Strategy Study under E-commence Background
BT  - Proceedings of the 2015 3rd International Conference on Management Science, Education Technology, Arts, Social Science and Economics
PB  - Atlantis Press
SP  - 317
EP  - 320
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-15.2015.72
DO  - 10.2991/msetasse-15.2015.72
ID  - Wang2015/11
ER  -