Analysis of Talent Training Mode for Marketing Major in Chinese Colleges from Perspective of Corporate Demand for Talents

DOI

10.2991/msetasse-15.2015.107How to use a DOI?

Keywords

Talent demand; Marketing; Talent training mode

Abstract

As economic development level keeps improving in China, quality-oriented education reform is being conducted deeply. Talent training of colleges should not just meet teaching objective, but also need to adapt social demand and industrial demand. Social demand becomes the driving force and objective of education reform and can decide the level and quality of professional talent training. As social production goes deep, the demand for marketing talents is on the rise. It is especially necessary to train marketing talents. This paper mainly analyzes current situations and methods of marketing talents in Chinese colleges, in the hope of offering some reference for relevant education departments.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Weili Chen
PY  - 2015/11
DA  - 2015/11
TI  - Analysis of Talent Training Mode for Marketing Major in Chinese Colleges from Perspective of Corporate Demand for Talents
BT  - Proceedings of the 2015 3rd International Conference on Management Science, Education Technology, Arts, Social Science and Economics
PB  - Atlantis Press
SP  - 476
EP  - 480
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-15.2015.107
DO  - 10.2991/msetasse-15.2015.107
ID  - Chen2015/11
ER  -